
According to the New York Post, Nicole Paultre-Bell, who wed Sean in a posthumous ceremony after he was shot to death by undercover NYPD detectives in November 2006, has signed up as a paid pitchwoman for Rocawear.
In the ad, Paultre appears with her children Jada, 5, and Jordan, 1, wearing Rocawear apparel with the words "We are going to be here to the end, 'til justice is served" above the picture.
Though many would argue the words are nothing but an uplifting message, Michael Palladino, president of the Detectives Endowment Association, says it is nothing but a planned publicity stunt.

"This was a planned publicity stunt timed to influence the jury." Said Palladino.
"As far as her getting paid, it appears that Nicole is taking on the persona of her attorney, Rubenstein, where justice equals money." He continued.
In other news…
Jameel Spencer, chief marketing officer for Rocawear, justified the ad, insisting the goal of the campaign is to tell stories of people who overcome adversity.
"It embodies the spirit of how Rocawear was born - how hip-hop was born."
The trial is set to begin on Monday, February 25th.























COMMENTS
Publicity Stunt my a**...
If those crooked muthaf***as didnt kill that man she wouldnt need to do any of this...
B**** a** Police...
SMH SMH
How the hell thats a publicity stunt, ya'll dumb ass cops shot her fucking husband. Fuck Crooked ass Cops
publicity stunt my ass! fuckin police murdered that dude and a dam advertisement is supposed to influence a jury? They murdered an unarmed man 50 round execution! this deserve publicity!
Fuck the pigs! police are always trying to sweep thier bullshit under the rug when they know they are in the wrong. I bet if it was kelly clarkson doing the ad, they would of said something positive. [publicity stunt]...........Fuck outta here ~1~
This cat is trying to smear this lady who only wants justice for the murder of her husband.
They needa get the fuck up outta here... That aint no publicity stunt
wow smh....
Shame wut happened to tha man and should be an embarassment to the dumb azz police that said that. how tha fucc u gon call sumthin of that degree a stunt. i bet if i pop his son or daughter he would want justice served to tha full extent even if it was seeming like i was gon get away wit it. "Publicity StunT" WTF, Man get tha fucc outta here. SCREAM AT ME,1..
Publicity stunt? fuck them, if they ain't kill here husband she wouldn't have to be worrying bout making no extra paper to support her kids. And how the fuck this gonna sway a jury, your fucking pigs shot at the dude 50 times, thats whats gonna sway the jury, ignorant bitch. Stay up Nicole and get yours, dem cops gonna rot in hell.
fuck palladino that c*** suckin bit** he's jus another pig in the nypd pen justice needs to b served dem white basterd's is the devil and any hispanic & black cops r plain sell outs this is not ur war f**k nypd aka the real criminals the people run this city r.i.p. sean bell and justice & peace to his wife & kids thank u rocawear
Fuck the police.....If they got the chance, they would shot us every fuckin day.....
COP KILLA!!!!!!!!!!!!!!!!!!
Keep your head up baby...and fuck those pigs at the trial.
It WOULD be a fucking representative of the MURDERERS...I mean DETECTIVES who would say something like this...
Publicity stunt? yea ok...
SHOUT OUT TO SEAN CARTER FOR DOING SOMETHING POSITIVE...
When your in a position of power, thats almost your OBLIGATION...Giving a VOICE to the VOICELESS...
Publicity stunt???
They don't need a publicity stunt to win this trial. All she needs is some jurors with common sense.
RIP Sean Bell. I remember when I first saw that shit on the news. I was so hurt for her, I mean, it happened on the eve of her wedding day, it don't get no worse than that.
A few months later an unarmed 12 year old, Deaunta Farrow, was killed in West Memphis by a police officer for going in his pocket, that "thought he was going for a gun". My barber's son was with him at the time, 13 years old, A less publicized story that I though should be mentioned.
WWWWWOOOOOOOOOWWWWWWWWW!!!!!! this homo fuckers really gonna say a wife bringing attention 2 a execution,a slaughter of her husband and father of her children, is doing publicity stunt those fuckers really need 2 get stoned 2 death like in Iraq
came from the new york post.... Duh they gon say some ignorant shit like that, they're a conservative paper.
fuck them crackas
Sean Bell got killed round the corner from my house. The police came knocking on my door like 3 in the morning asking me if i heard weird noises and shit in the neighborhood. they think they're slick.
They got on Al Sharpton when he try to give the victims of the shooting money to help with things and now she trying to get her Hustle on by being the spokewoman and they are still hating. FUCKING FAGGOTS.... let her breath !
Look, I agree those pigs are pieces of shit, but come on, all this is is a publicity stunt for Rocawear, causeing controversy for there product to get attention. Now I think its a good look to pay her and help her raise her children, but dont act like this isnt a planned publicity stunt for Rocawear. Dont even try to deny that shit.
I wouldnt look at it as a publicity stunt, would u call the red campaign that gap has a publicity stunt just using aids to sell their clothes. this is like what someone sed earlier giving a voice to the voiceless. big ups to jay for letting her do this
fuck the bitch ass cops how the fuck is that a publicity stunt she dnt need one! them pigs killed that man in cold blood and they emptied the clips on em!!!! man shit like this pisses me off thats why ppl act the way they act towards police
Ain't nothin wrong wit da ad...she doin her thing..dey jus mad dat da case just swayed against da defense...Learn it.
ReDef.
Big up ROCAWEAR....make some Jena Six T-shirts while you at it!!!
DONT U FEEL STUPID?
nope not one bit
Monk you gonna gte got in one of the ladt 2 episodes bitch ass
Am I missing something, how is this considered a publicity stunt, that women lost her husband and the kids lost a father, and roccawear is showing support to the family, where is the publicity stunt here. Anyone that agrees with this article is just an ignorant asshole and need to catch cancer and die in there sleep. That comment before mines if yall have sense you would just ignore it.
nah fuck that. Let 'em die awake so they can suffer as badly as she did when she found out her would-be husband was murdered on his wedding day by some corrupt cops
fuck the police
RIP Sean Bell
SEAN BELL RIP
NYPD RIP
Who cares if it is a plublicity? Who the fuck are you to criticize. Mind yo fuckin business and be happy that there weren't riots in New York.
publicity stunt? nigga got shot 51 times and he was unarmed doing nothing wrong. what more publicity can you get then that. nypd been killin niggas for years. since i can remember. koch era, dinkins era, gulliani era ,bloomberg era. wont never stop. a week after bell was killed they shot 2 more niggas both isolated incidents. since bell was killed numerous niggas have been shot by nypd
Everbody know them uc's had it in for that nigga Sean since the beginnin, fuck the NYPD niggas is grimier than the niggas they chasin
I cant believe the nerve of this michael palladino muthafucka.
publicity stunt.
What a fuckin slap in the face.
Thats what this mans poor widowed wife gets for an apology?
publicity stunt?
Wow.
If the roles were reversed and 4 black teenagers gunned down an undercover cop, they would be sitting at the bottom of the jail with no bond.
I bet you these cops are out on bail as we speak.
The enemy is 1-time.
I aint gotta tell you.
Its right in front of your eyes.
they always tryna keep us down..how long we gunna live like dis?? naaa, the revolution is comin!!
thats real shit.
Its good seeing Rocawear bringing a little triumph to such a tragedy and I think she deserves it. The police just hating as usual. She just showing that she still gonna stand tall regardless of the BS they on
It doesn't make sense to hate all police because of what a few did. My aunt's a police officer, and she's never done anything but do her job. People can hate police, but the only reason for it is because you don't want you or your friends to be caught doing wrong; and what kind of sense does that make?
FUCK THA POLICE! LET THAT FAMILY EAT! AND DAMN RIGHT "TILL JUSTICE IS SERVED"
"To serve and Protect" thats their slogan, and BIGGEST publicity stunt ever!!!
read the fine print: To serve (you an asswhipping) and protect (our asses)
Fuck you bitch and fuck your aunt! Fuck everything police related. Your aunt is a stupid bitch for aligning herself with a group like that. Its like joining a gang but only its legal. All pigs should die in boiling pools of semen and feces
Damn homie, thats serious. I don't fuck wit police, but DAMN thats a lot!! But for the most part FUCK tha police. THem muphukkas that killed ole boy should be lined up and shot the fuck up!
da t nucca loose lmao
semen n feces? wtf lmao
Cops,who needs them.
Its a fucked up situation all the way around. If them bitch ass pigs hadn't murked him, this wouldn't be an issue. Rocawear is taking advantage of the situation by exploiting the family to in turn make money off of us because we feel sorry for them. I don't blame ol girl at all tho, she gotta get money somehow since she is a SINGLE parent now thanks to the ones who are supposed to protect and serve.
Very powerful message. I like it. Whoever masterminded this is a genius. For people who know the whole story, coppin' a couple Rocawear tee's might be the right thing to do. I haven't bought any Rocawear apparel in years but I might find a polo or something to support the cause.