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Rocawear Sign Sean Bell Widow, Sparks Controversy

by JOKESTA

FRIDAY FEBRUARY 22, 2008

A new ad for Rocawear's "I Will Not Lose" campaign featuring the widow of Sean Bell and her children has sparked controversy after some claim it is nothing but a publicity stunt.

According to the New York Post, Nicole Paultre-Bell, who wed Sean in a posthumous ceremony after he was shot to death by undercover NYPD detectives in November 2006, has signed up as a paid pitchwoman for Rocawear.

In the ad, Paultre appears with her children Jada, 5, and Jordan, 1, wearing Rocawear apparel with the words "We are going to be here to the end, 'til justice is served" above the picture.

Though many would argue the words are nothing but an uplifting message, Michael Palladino, president of the Detectives Endowment Association, says it is nothing but a planned publicity stunt.

"This was a planned publicity stunt timed to influence the jury." Said Palladino.

"As far as her getting paid, it appears that Nicole is taking on the persona of her attorney, Rubenstein, where justice equals money." He continued.

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Jameel Spencer, chief marketing officer for Rocawear, justified the ad, insisting the goal of the campaign is to tell stories of people who overcome adversity.

"It embodies the spirit of how Rocawear was born - how hip-hop was born."

The trial is set to begin on Monday, February 25th.

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Rocawear Sign Sean Bell Widow, Sparks Controversy
Rocawear pledges support to Sean Bell's widow featured in ad Campaign, sparks controversy.
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COMMENTS

delvec001

[comment trashed — show comment] +12 Props
delvec001
Preview
— 4 months ago

Publicity Stunt my a**...

If those crooked muthaf***as didnt kill that man she wouldnt need to do any of this...

B**** a** Police...

reply prop trash
skillz

[comment trashed — show comment] -4 Props
skillz
Preview
— 4 months ago

^^^ You damn skippy, I think what shes doing is hell right, and rocawear is some grimey ass nigguhz lol, but I respect da huslte by both sides. Bitch Police, fck dem nigguhz.

Always shootin a nigguh, let the Black Community Be the police for one day, just let us trade places for one day, I bet we shoot every matha fcka. I kno i would

prop trash
Scoop208

[comment trashed — show comment] +1 Props
Scoop208
Preview
— 4 months ago

SMH SMH

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Chitown 312

[comment trashed — show comment] +2 Props
Chitown 312
Preview
— 4 months ago

How the hell thats a publicity stunt, ya'll dumb ass cops shot her fucking husband. Fuck Crooked ass Cops

prop trash
smokes1ada

[comment trashed — show comment] +4 Props
smokes1ada
Preview
— 4 months ago

publicity stunt my ass! fuckin police murdered that dude and a dam advertisement is supposed to influence a jury? They murdered an unarmed man 50 round execution! this deserve publicity!

reply prop trash
JerseyCityNigga

[comment trashed — show comment] +4 Props
JerseyCityNigga
Preview
— 4 months ago

Fuck the pigs! police are always trying to sweep thier bullshit under the rug when they know they are in the wrong. I bet if it was kelly clarkson doing the ad, they would of said something positive. [publicity stunt]...........Fuck outta here ~1~

reply prop trash
Sarge

[comment trashed — show comment] +4 Props
Sarge
Preview
— 4 months ago

This cat is trying to smear this lady who only wants justice for the murder of her husband.

reply prop trash
Byrdz

[comment trashed — show comment] +4 Props
Byrdz
Preview
— 4 months ago

They needa get the fuck up outta here... That aint no publicity stunt

reply prop trash
yea i kno

[comment trashed — show comment] +1 Props
yea i kno
Preview
— 4 months ago

wow smh....

reply prop trash
DaRealNoreagga

[comment trashed — show comment] +3 Props
DaRealNoreagga
Preview
— 4 months ago

Shame wut happened to tha man and should be an embarassment to the dumb azz police that said that. how tha fucc u gon call sumthin of that degree a stunt. i bet if i pop his son or daughter he would want justice served to tha full extent even if it was seeming like i was gon get away wit it. "Publicity StunT" WTF, Man get tha fucc outta here. SCREAM AT ME,1..

reply prop trash
CrooklynDodger

[comment trashed — show comment] +4 Props
CrooklynDodger
Preview
— 4 months ago

Publicity stunt? fuck them, if they ain't kill here husband she wouldn't have to be worrying bout making no extra paper to support her kids. And how the fuck this gonna sway a jury, your fucking pigs shot at the dude 50 times, thats whats gonna sway the jury, ignorant bitch. Stay up Nicole and get yours, dem cops gonna rot in hell.

reply prop trash
jay1

[comment trashed — show comment] +3 Props
jay1
Preview
— 4 months ago

fuck palladino that c*** suckin bit** he's jus another pig in the nypd pen justice needs to b served dem white basterd's is the devil and any hispanic & black cops r plain sell outs this is not ur war f**k nypd aka the real criminals the people run this city r.i.p. sean bell and justice & peace to his wife & kids thank u rocawear

reply prop trash
Tony Montana

[comment trashed — show comment] +4 Props
Tony Montana
Preview
— 4 months ago

Fuck the police.....If they got the chance, they would shot us every fuckin day.....

COP KILLA!!!!!!!!!!!!!!!!!!

Keep your head up baby...and fuck those pigs at the trial.

reply prop trash
skeazaleo

[comment trashed — show comment] +4 Props
skeazaleo
Preview
— 4 months ago

It WOULD be a fucking representative of the MURDERERS...I mean DETECTIVES who would say something like this...

Publicity stunt? yea ok...

SHOUT OUT TO SEAN CARTER FOR DOING SOMETHING POSITIVE...

When your in a position of power, thats almost your OBLIGATION...Giving a VOICE to the VOICELESS...

reply prop trash
king72331

[comment trashed — show comment] +5 Props
king72331
Preview
— 4 months ago

Publicity stunt???

They don't need a publicity stunt to win this trial. All she needs is some jurors with common sense.

RIP Sean Bell. I remember when I first saw that shit on the news. I was so hurt for her, I mean, it happened on the eve of her wedding day, it don't get no worse than that.

A few months later an unarmed 12 year old, Deaunta Farrow, was killed in West Memphis by a police officer for going in his pocket, that "thought he was going for a gun". My barber's son was with him at the time, 13 years old, A less publicized story that I though should be mentioned.

reply prop trash
VI Streets

[comment trashed — show comment] +3 Props
VI Streets
Preview
— 4 months ago

WWWWWOOOOOOOOOWWWWWWWWW!!!!!! this homo fuckers really gonna say a wife bringing attention 2 a execution,a slaughter of her husband and father of her children, is doing publicity stunt those fuckers really need 2 get stoned 2 death like in Iraq

reply prop trash
WhoozThaBoss

[comment trashed — show comment] +3 Props
WhoozThaBoss
Preview
— 4 months ago

came from the new york post.... Duh they gon say some ignorant shit like that, they're a conservative paper.

reply prop trash
Dyoungin89

[comment trashed — show comment] +4 Props
Dyoungin89
Preview
— 4 months ago

fuck them crackas

reply prop trash
Mr.President

[comment trashed — show comment] +3 Props
Mr.President
Preview
— 4 months ago

Sean Bell got killed round the corner from my house. The police came knocking on my door like 3 in the morning asking me if i heard weird noises and shit in the neighborhood. they think they're slick.

reply prop trash
Drew O.G.

[comment trashed — show comment] +3 Props
Drew O.G.
Preview
— 4 months ago

They got on Al Sharpton when he try to give the victims of the shooting money to help with things and now she trying to get her Hustle on by being the spokewoman and they are still hating. FUCKING FAGGOTS.... let her breath !

reply prop trash
Conte

[comment trashed — show comment] +1 Props
Conte
Preview
— 4 months ago

Look, I agree those pigs are pieces of shit, but come on, all this is is a publicity stunt for Rocawear, causeing controversy for there product to get attention. Now I think its a good look to pay her and help her raise her children, but dont act like this isnt a planned publicity stunt for Rocawear. Dont even try to deny that shit.

reply prop trash
veiga87

[comment trashed — show comment] +1 Props
veiga87
Preview
— 4 months ago

I wouldnt look at it as a publicity stunt, would u call the red campaign that gap has a publicity stunt just using aids to sell their clothes. this is like what someone sed earlier giving a voice to the voiceless. big ups to jay for letting her do this

prop trash
birdman05

[comment trashed — show comment] +2 Props
birdman05
Preview
— 4 months ago

fuck the bitch ass cops how the fuck is that a publicity stunt she dnt need one! them pigs killed that man in cold blood and they emptied the clips on em!!!! man shit like this pisses me off thats why ppl act the way they act towards police

reply prop trash
Rome Jones

[comment trashed — show comment] +1 Props
Rome Jones
Preview
— 4 months ago

Ain't nothin wrong wit da ad...she doin her thing..dey jus mad dat da case just swayed against da defense...Learn it.

ReDef.

reply prop trash
mikewasme2

[comment trashed — show comment] +3 Props
mikewasme2
Preview
— 4 months ago

Big up ROCAWEAR....make some Jena Six T-shirts while you at it!!!

reply prop trash
CrUnKAiNtDeAd87

[comment trashed — show comment] -3 Props
CrUnKAiNtDeAd87
Preview
— 4 months ago

ROCAWEAR IS WACK!! watch the haters fly! watch how many haters trash my comment lmao

reply prop trash
Monk

[comment trashed — show comment] +1 Props
Monk
Preview
— 4 months ago

DONT U FEEL STUPID?

prop trash
CrUnKAiNtDeAd87

[comment trashed — show comment] -1 Props
CrUnKAiNtDeAd87
Preview
— 4 months ago

nope not one bit

prop trash
ScreamLOX

[comment trashed — show comment] +1 Props
ScreamLOX
Preview
— 4 months ago

Monk you gonna gte got in one of the ladt 2 episodes bitch ass

prop trash
keedi56

[comment trashed — show comment] +2 Props
keedi56
Preview
— 4 months ago

Am I missing something, how is this considered a publicity stunt, that women lost her husband and the kids lost a father, and roccawear is showing support to the family, where is the publicity stunt here. Anyone that agrees with this article is just an ignorant asshole and need to catch cancer and die in there sleep. That comment before mines if yall have sense you would just ignore it.

reply prop trash
Macthaknife

[comment trashed — show comment] +1 Props
Macthaknife
Preview
— 4 months ago

nah fuck that. Let 'em die awake so they can suffer as badly as she did when she found out her would-be husband was murdered on his wedding day by some corrupt cops

prop trash
sqad

[comment trashed — show comment] +2 Props
sqad
Preview
— 4 months ago

fuck the police

RIP Sean Bell

reply prop trash
TeamJORDA17

[comment trashed — show comment] +1 Props
TeamJORDA17
Preview
— 4 months ago

SEAN BELL RIP

NYPD RIP

reply prop trash
Debo7

[comment trashed — show comment] +1 Props
Debo7
Preview
— 4 months ago

Who cares if it is a plublicity? Who the fuck are you to criticize. Mind yo fuckin business and be happy that there weren't riots in New York.

reply prop trash
C^ha$e Tha DON

[comment trashed — show comment] +1 Props
C^ha$e Tha DON
Preview
— 4 months ago

publicity stunt? nigga got shot 51 times and he was unarmed doing nothing wrong. what more publicity can you get then that. nypd been killin niggas for years. since i can remember. koch era, dinkins era, gulliani era ,bloomberg era. wont never stop. a week after bell was killed they shot 2 more niggas both isolated incidents. since bell was killed numerous niggas have been shot by nypd

reply prop trash
jamalhans

[comment trashed — show comment] +2 Props
jamalhans
Preview
— 4 months ago

Everbody know them uc's had it in for that nigga Sean since the beginnin, fuck the NYPD niggas is grimier than the niggas they chasin

reply prop trash
gethip313

[comment trashed — show comment] +1 Props
gethip313
Preview
— 4 months ago

I cant believe the nerve of this michael palladino muthafucka.
publicity stunt.
What a fuckin slap in the face.
Thats what this mans poor widowed wife gets for an apology?
publicity stunt?
Wow.

If the roles were reversed and 4 black teenagers gunned down an undercover cop, they would be sitting at the bottom of the jail with no bond.
I bet you these cops are out on bail as we speak.
The enemy is 1-time.
I aint gotta tell you.
Its right in front of your eyes.

reply prop trash
pz-up-hoes-down

[comment trashed — show comment] 0 Props
pz-up-hoes-down
Preview
— 4 months ago

they always tryna keep us down..how long we gunna live like dis?? naaa, the revolution is comin!!

prop trash
5ivedawg

[comment trashed — show comment] +1 Props
5ivedawg
Preview
— 4 months ago

thats real shit.

prop trash
stlallday2000

[comment trashed — show comment] +1 Props
stlallday2000
Preview
— 4 months ago

Its good seeing Rocawear bringing a little triumph to such a tragedy and I think she deserves it. The police just hating as usual. She just showing that she still gonna stand tall regardless of the BS they on

reply prop trash
TruHipHop08

[comment trashed — show comment] +1 Props
TruHipHop08
Preview
— 4 months ago

It doesn't make sense to hate all police because of what a few did. My aunt's a police officer, and she's never done anything but do her job. People can hate police, but the only reason for it is because you don't want you or your friends to be caught doing wrong; and what kind of sense does that make?

reply prop trash
killaprez

[comment trashed — show comment] +1 Props
killaprez
Preview
— 4 months ago

FUCK THA POLICE! LET THAT FAMILY EAT! AND DAMN RIGHT "TILL JUSTICE IS SERVED"

reply prop trash
YounG TimothY

[comment trashed — show comment] +1 Props
YounG TimothY
Preview
— 4 months ago

"To serve and Protect" thats their slogan, and BIGGEST publicity stunt ever!!!

reply prop trash
Macthaknife

[comment trashed — show comment] +1 Props
Macthaknife
Preview
— 4 months ago

read the fine print: To serve (you an asswhipping) and protect (our asses)

prop trash
bigdicric

[comment trashed — show comment] +1 Props
bigdicric
Preview
— 4 months ago

Fuck you bitch and fuck your aunt! Fuck everything police related. Your aunt is a stupid bitch for aligning herself with a group like that. Its like joining a gang but only its legal. All pigs should die in boiling pools of semen and feces

reply prop trash
5ivedawg

[comment trashed — show comment] +1 Props
5ivedawg
Preview
— 4 months ago

Damn homie, thats serious. I don't fuck wit police, but DAMN thats a lot!! But for the most part FUCK tha police. THem muphukkas that killed ole boy should be lined up and shot the fuck up!

reply prop trash
abnsnyrep

[comment trashed — show comment] +1 Props
abnsnyrep
Preview
— 4 months ago

da t nucca loose lmao

reply prop trash
abnsnyrep

[comment trashed — show comment] +1 Props
abnsnyrep
Preview
— 4 months ago

semen n feces? wtf lmao

reply prop trash
Texas Raised

[comment trashed — show comment] +1 Props
Texas Raised
Preview
— 4 months ago

Cops,who needs them.

reply prop trash
nabahood69

[comment trashed — show comment] +1 Props
nabahood69
Preview
— 4 months ago

Its a fucked up situation all the way around. If them bitch ass pigs hadn't murked him, this wouldn't be an issue. Rocawear is taking advantage of the situation by exploiting the family to in turn make money off of us because we feel sorry for them. I don't blame ol girl at all tho, she gotta get money somehow since she is a SINGLE parent now thanks to the ones who are supposed to protect and serve.

reply prop trash
757representa

[comment trashed — show comment] +1 Props
757representa
Preview
— 4 months ago

Very powerful message. I like it. Whoever masterminded this is a genius. For people who know the whole story, coppin' a couple Rocawear tee's might be the right thing to do. I haven't bought any Rocawear apparel in years but I might find a polo or something to support the cause.

reply prop trash

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