Defsounds

As of early today, Nelly will be featured in the Fall promotional campaign for Sean John's underwear and lounge wear collection.

It will feature Nelly in a house "overlooking Los Angeles", while wearing the Sean John underwear.

In a statement discussing the deal Nelly, expressed his excitement to be modeling for Sean John, saying;

"I have been a big fan of Diddy and the Sean John clothing line for years, so, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it."

Diddy who is also the founder of Sean John seems to share the same excitement as Nelly, saying;

"I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man, he has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let's be honest, all of the ladies out there are going to be thanking us for this campaign.”

The Sean John Underwear line features underwear styles such as boxers boxer briefs, undershirts, pajamas and robes.