The bidding to have the naming rights for the NJ Nets home arena, has not been won by Rocawear or Southpole.The Continental Airlines Arena will now be called the Izod Center. The New Jersey Sports and Exposition Authority has awarded clothing maker Izod, best known for its sports shirts, naming rights to the arena in the Meadowlands. Izod is a division of clothing and apparel maker Phillips Van Heusen Corp., and is already a sponsor of the New Jersey Nets basketball team which plays there.
Clothing companies Rocawear and Southpole had also been bidding to have their name on the arena. Rocawear was co-founded by Def Jam Records president Jay-Z, who also is part-owner of the Nets. Southpole is based in nearby Fort Lee.
The Nets plan to move to a proposed new arena in Brooklyn sometime after the 2008-2009 season.






















COMMENTS
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I knew the Nets was movin to BK, Jay must own a big portion of the Nets
No...Less than 5% but he's a Big Influence!
Jay-Z/Rocawear Lose In Bid For Arena Name
- I rest my case.
bitch hood dollars? bitch he could give ya whole family a million dollars n still will b on da forbes hes worth half a bill r u dumb? "hood dollars" nigga jim jones , canm dipset n shit has hood money
does it realy matter
Yeah it matters. Don't cop out now! Y'all was talkin' all that ish about how much supposed $ Jay got when I TOLD Y'ALL that he ain't have that corporate dollar. He has HOOD dollars...
^^^It's not about the money, it's about the name on the arena. Izod is know for their SPORTS shirts, why not use their name. Jay still making big moves and I'm sure he knows that he can't win them all.
Thats wut i ment
I LOVE the excuses everyone is makin' for Jay. Ha... this is dumb funny. 2 weeks ago, it was Jay got this and Jay got that. I told y'all, Jay CANNOT win a CORPORATE bidding war... He don't got that kind of cake.... PERIOD. But uh, yeah, I don't know what I'm talking about. And, my comments are off topic. Ha. And I have a "good" vocab but don't know how to use it. Hilarious.
Iam glad that nigga lost they should name that shit illmatic arena
why da fuck is this news???????????????????
cuz I say it is
lol @ reign
charismatic, I guess u r happy now! But don't u think there was a sit down talk between jay and the auctioners. Its not like eBay where u just bid. This is something that has to do with sports and dont think its because jay aint got the paper. Dude is worth more than 400 million. It just depends how much he waswilling to bid...I still fucks with jay and I still believe in him anyday...
"An idol in my eye, god of the game, heart of the city, rocafella chain" - Kanye West
its obvious that charismatic is a envious hater. wtf is a hood dollars lol money is money. how do you know what that man got?? and even if he do got "hood dollars" he still probably holdin more than you. REAL NIGGAZ DONT WORRY BOUT HOW MUCH MONEY ANOTHER MAN GOT. it aint like jigga was biddin with his own personal cash. rocawear has a parent clothing company which wouldve been most likely putting up the money.
Clearly. Real "niggas" don't worry about what another man got, huh? Well, I suppose you should be writing a post for EVERYONE who talks about Jay bein' on the Forbes list and all the people who said he would win the bidding war, which whomever wrote the article never told us WHEN it was, EASSSSY. 'Member that? So, I expect to see about 60-80 comments from you. Then, that'll even the playing field.
Yeah, I know, I know, won't I EVER shut up!? Ha... I just love being right. Y'all need 2 stop idolizing these dudes.
Illmatic Arena...lol
Dis nigga jay worth 547 million dollars charismatic WAT THE FUCK ARE U TALKIN ABOUT?????????
Dis dumb nigga said he only has HOOD DOLLARS LMAO!!!!!!!!!!!!
thats what im saying wtf is hood dollars? money is money no matter what way you gettin it..
realopinionz — about 16 hours ago
REAL NIGGAZ DONT WORRY BOUT HOW MUCH MONEY ANOTHER MAN GOT.
- That's per realopinionz.
andreagalinsky — about 16 hours ago
Dude is worth more than 400 million.
- Jay fans have ALWAYS been confused.
charismatic, incase u didnt figure it out, 547 million is more than 400 mill and if I said he is worth more than 400 mill, I am right. And yes, I am a Jay-Z fan! I am not in the US but I still recognize legend when I see it. JayZ is a god. He can buy your existence...go research!
most of these rappers buying things and cant afford it like jayz and 50 due got vitamin deal and bankrupted ..dont tryna be a millionaire if you aint got paper like that
ummmmmm ........do we have a translator?? .......
MR MASSACRE.SHUT UP JAY-Z HAS MORE MONEY THEN 50 CENT SO HOW YOU FIGURE???....JUST DELETE THE ACCOUNT YOU TALKNN DONT KNOW SHIT ABOUT WAS IS THE ISSUE SO GET OUT AND STOP JERKIN OFF TO GIRLS PICS
na due this my girl in real life maybe you could get some pussy to if you stop reading them gay comic books
If that's your girl in real life(I doubt it),you need to tell her to stay off that crack, if you're not on it with her.
look at all these little kids talking shit on the new evil_dre shut the fuck up nigga i come over there where you live and kick ya ass myself ........dont be madd cause imma fly asz nigga and you look like dj kahlidd
net**
HAHAHAHAHAHA!!! BITCH LOOK LIKE A CRACK BABY GIVING HEAD FOR A CHEESE BURGER OOOOOOOOOH WHAT YOU GONE DO KNOW LIL KID??? KICK MY SHIT IN??? I PAY FOR THAT TO SEE UGLY LIL TRAMP OF YOURS
What? If you're going to E-Thug you can at least make it understandable.I don't speak ebonics or crackhead.Correct those misspelled words and learn to use commas and periods.
nigga if you dont understand Ebonics then how you listening to rap?....fuck outa here white boy only lil nerds like you correct people you remind me of this kid we use to shove in the lockers geek ass nigga dressing like Carlton from bell air ahahaa
spider man why you typing to me......you idolize a nigga with glasses enuff said..you both weird
DAT NIGGA SPIDER A LIL ASS BOY
AINT IT TIME 4 U TO TAKE YO ASS TO BED?
gddd no comment on that but make sure u cop weezys new cd Butt-Fucked Behind Bars
Jay is worth OVER 400 mil..That's damn near half of a BILLION DOLLARS. That is rich as hell by any standards...Hood rich or hood dollars is a nigga with 100,000 in the bank...That's rich in the hood...400 mill is rich as fuck EVERYWHERE...
Rocawear is a corporation...Why would Jay be bidding with his own money? He doesn't even own Rocawear any more, He just runs it.
charismatic is mad stupid. I don't care that you use vocabulary or think you're smart, you don't understand corporate structuring. Roc-a-wear was sold to a larger corporation. That larger corporation allocates an amount of money to Roc-a-wear that Jay-Z can use to bid for naming rights for the arena. That amount of money wasn't large enought to beat Izod, another huge company. Jay-Z's personal finances are not important at all in this story and you are too stupid to realize that.
cosign couldnt have put it better myself, jays financial situation serves neither purpose to outbidding a large corporation for an arena nor buying out
.
SHUT ROCAWEAR DOWN...it aint HOT anymore!
you're a damn lie.
you must stay in the north brother
Moral 2 the Story:
A) RocAwear REALLY IS like FUBU now.
B) I said there was no way in HELL he'd win, and he didn't. Platinum, I know TOO MUCH about corporate structuring Playboy... Don't come at me, come at the dudes talkin' bout all the $ Jay got. And Q. Griff, just 'cause he is allegedly worth over $400, don't mean it's liquid.... I'm sure he couldn't MOVE 400 or even 1/2 of that for that matter, say, tomorrow if he wanted to.
were i stay rocawear is still relevant. maybe where your at?
--and charismatic is right, jay cant pull up to an asynchronous transfer mode or a pnc for that matter and say can i please pull 400... they gunna look at him like hes crazy.
da fuk is a izod? man if im a co-owner im a name dat shyt i new dey was gne cum at jay on sum bullshyt bout SUMIN but really doe i dnt an i no a lotta ppl who can care less bout da name of a fukin stadium