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Interscope teams up with Drinks Americas to push artist-branded beverages

by FULLMETAL

TUESDAY JUNE 26, 2007

Major label Interscope Records has partnered with Drinks Americas to create and push a new line of alcoholic and non alcoholic beverages branded with Interscope/Geffen/A&M artists such as Eminem, Dr.Dre, Busta Rhymes, Common, Keyshia Coles and more.

“Our partnership provides us with a marketing platform to drive awareness of our premium icon brands through events, such as music videos, concert tours, album kick-off parties and other countless ways that cut across all media forums,” explained J. Patrick Kenny, Drinks Americas CEO, via a statement. “With our growing success, it is a natural fit to partner with the world’s largest music company.”

“Drinks Americas has done an incredible job of connecting icons with a new audience,” added Steve Berman, Interscope/Geffen/ A&M marketing president. “They open a new lane for us and our roster of talent. We’re looking forward to working hand in hand with them on a variety of upcoming products and opportunities.”

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Interscope teams up with Drinks Americas to push artist-branded beverages
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COMMENTS

WhoozThaBoss

[comment trashed — show comment] +1 Props
WhoozThaBoss
Preview
— about 1 year ago

Interesting to say the least

reply prop trash
Bluemercury

[comment trashed — show comment] +1 Props
Bluemercury
Preview
— about 1 year ago

???? I don't...???? Hmmmm...???

reply prop trash
doctachronic

[comment trashed — show comment] +1 Props
doctachronic
Preview
— about 1 year ago

cool with me cause i only drink da good shit hennessy,patron and belvedere so well see what they come up with

reply prop trash
acemobsoldier

[comment trashed — show comment] +1 Props
acemobsoldier
Preview
— about 1 year ago

I MEAN IM NOT GONNA BUY A DRINK JUST CUZ ITS CALLED EMINEM OR KEYSHIA COLE .....NM I MIGHT GET KEYSHIA COLE I WOULD LIKE 2 TASTE THAT :) :0 =)

reply prop trash
infamousj

[comment trashed — show comment] +1 Props
infamousj
Preview
— about 1 year ago

HMMM SOUNDS GAY, THEY SHOULD BAN ALCOHOL ANYWAYS AND LEGALIZE MARIJUANA 100
AND I FEEL YA ACEMOBSOLDIER LOL

reply prop trash
Lord

[comment trashed — show comment] +1 Props
Lord
Preview
— about 1 year ago

Good thing 4 all the artists invovled, http://www.datpiff.com/Str8-Business-Life-or-Death-Entertainment-The-Eay-mid3190.html

reply prop trash
billtimore

[comment trashed — show comment] +1 Props
billtimore
Preview
— about 1 year ago

i was wonderin when rap snacks(remember them) would get a liquid counterpart. please tell me yall remember buyin rap snacks from the corner store like ten years ago. i remember they had master p, cash money, and other rappers on the bag lol

reply prop trash
billtimore

[comment trashed — show comment] +1 Props
billtimore
Preview
— about 1 year ago

damn, game got left out the picture, i understand if it was just interscope, but it included geffen artist. his flavor would probably be fruit punch, or fake blood lol

reply prop trash
saveourhiphop

[comment trashed — show comment] +1 Props
saveourhiphop
Preview
— about 1 year ago

This is why once again why hasbeenscope records hasn't been making real hip-hop music since Death Row Records Crumbled and tupac died.

reply prop trash
VBlue07

[comment trashed — show comment] +1 Props
VBlue07
Preview
— 8 months ago

They really tryna invent some new strategies for the GREEN!!!
Did you anyone read about 50cent having his own Vitamin Water??? "Rapper 50 Cent is spreading and diversifying his wealth by taking some of his multi-platinum album money..." hiphopdx.com

reply prop trash

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