Major label Interscope Records has partnered with Drinks Americas to create and push a new line of alcoholic and non alcoholic beverages branded with Interscope/Geffen/A&M artists such as Eminem, Dr.Dre, Busta Rhymes, Common, Keyshia Coles and more.
“Our partnership provides us with a marketing platform to drive awareness of our premium icon brands through events, such as music videos, concert tours, album kick-off parties and other countless ways that cut across all media forums,” explained J. Patrick Kenny, Drinks Americas CEO, via a statement. “With our growing success, it is a natural fit to partner with the world’s largest music company.”
“Drinks Americas has done an incredible job of connecting icons with a new audience,” added Steve Berman, Interscope/Geffen/ A&M marketing president. “They open a new lane for us and our roster of talent. We’re looking forward to working hand in hand with them on a variety of upcoming products and opportunities.”
COMMENTS
Interesting to say the least
???? I don't...???? Hmmmm...???
cool with me cause i only drink da good shit hennessy,patron and belvedere so well see what they come up with
I MEAN IM NOT GONNA BUY A DRINK JUST CUZ ITS CALLED EMINEM OR KEYSHIA COLE .....NM I MIGHT GET KEYSHIA COLE I WOULD LIKE 2 TASTE THAT :) :0 =)
HMMM SOUNDS GAY, THEY SHOULD BAN ALCOHOL ANYWAYS AND LEGALIZE MARIJUANA 100
AND I FEEL YA ACEMOBSOLDIER LOL
Good thing 4 all the artists invovled, http://www.datpiff.com/Str8-Business-Life-or-Death-Entertainment-The-Eay-mid3190.html
i was wonderin when rap snacks(remember them) would get a liquid counterpart. please tell me yall remember buyin rap snacks from the corner store like ten years ago. i remember they had master p, cash money, and other rappers on the bag lol
damn, game got left out the picture, i understand if it was just interscope, but it included geffen artist. his flavor would probably be fruit punch, or fake blood lol
This is why once again why hasbeenscope records hasn't been making real hip-hop music since Death Row Records Crumbled and tupac died.
They really tryna invent some new strategies for the GREEN!!!
Did you anyone read about 50cent having his own Vitamin Water??? "Rapper 50 Cent is spreading and diversifying his wealth by taking some of his multi-platinum album money..." hiphopdx.com