Em Gets Treated By Dr. Balzac, Viral Campaign For Relapse Kicks Off

by Jokesta on April 23rd, 2009

A viral marketing campaign has been launched for Eminem's forthcoming LP, Relapse.

Em leaked a picture via his twitter page where he is purportedly checking into the Popsomp Hills (Pop Some Pills) Rehabilitation Center ran by Dr. Balzac (..you get it..I hope).

http://media.defsounds.com/uploads/assets/301/337/15139/asset.jpg

The center's website, PopsompHills.com, features Em's synical branded humor including a "Learn More" link which directs the user to a Wikipedia definition of Hell.

The Terms and Conditions aren't necessarily for the kind-hearted either:

•Thank you for caring. Unfortunately, it will never be enough to save you.
•We are not fair people. We make mistakes under the influence just like you did in order to get you here.
•Life is too short, party harder than ever. We can help.
•Pain is not only tolerated - in fact it's encouraged.

You can check out the entire site here.

Viral Marketing?

Viral marketing techniques use pre-existing social networks to produce increases in brand awareness. They are usually utilized to promote upcoming films.

In May 2007, 42 Entertainment began what many consider to be one of the most successful viral marketing campaigns ever.

The company launched various websites surrounding The Dark Knight. Two of the most popular ones featured the fictional political campaign of Harvey Dent, with the caption, "I Believe in Harvey Dent" and Whysoserious.com which sent fans on a scavenger hunt through out major cities in order to gain more info about the movie. You can read more here.

This would mark the first time a rapper of Eminem's stature has utilized this technique for promotion.

 
 
 
 

icon Comments icon Comments

freshflyfitted9 months ago
1st that nike jacket look sick i want it
replyReply | -16 props | propProp | trashTrash
joovyxl9 months ago
bitch, get off ur mamas tit and stop actin lyk a fuckin 6 year old.
0 props | propProp | trashTrash
joovyxl9 months ago
i thought Jokesta banned these “1st”-clown-niggas^
0 props | propProp | trashTrash
zane9 months ago
POP A PILL!
1 props | propProp | trashTrash
marco35259 months ago
Fuck the Relapse!
So far His two “hit singles” are TERRIBLE. I’m so disappointed in Em, he had more talent than this coming into the rap game.

-We Made You…? (who honestly listens to that on their Ipod?)
-3am..(the beat sucked and the flow was so bad, I’m still trying to forget about that terrible day.

Eminem not up there this year. You real Eminem fans know what I mean two singles from him back in the day was like Rap hibernation, meaning you wouldn’t need anything else for 2 months.
-2 props | propProp | trashTrash
jeffreyadams9 months ago
yea thas what I said^^ Marketing Matters
replyReply | -1 props | propProp | trashTrash
chunk9 months ago
LOL Em is a fuckin clown, i couldnt picture nobody else doing some shit like this
replyReply | 6 props | propProp | trashTrash
secondson9 months ago
Your lame, you said first.
replyReply | 1 props | propProp | trashTrash
fulleffectgunna9 months ago
wow u come and some shit about his jacket
but i dont care about this
replyReply | 0 props | propProp | trashTrash
fulleffectgunna9 months ago
I mean
come on here and just to say something about his jacket
0 props | propProp | trashTrash
ckateboardback9 months ago
first to say this is a wack post…
replyReply | 3 props | propProp | trashTrash
phreshbreath9 months ago
^^^agree but im still hype for the album though
1 props | propProp | trashTrash
joovyxl9 months ago
not too surprised to be honest, all of Em’s albums always get crazy promotion which is more than i can say for a lot of artists these days eg: Fabolous (i been waiting on Losos Way but has he even released a music video yet??)
replyReply | 2 props | propProp | trashTrash
datpiffinsider9 months ago
the 3 am single is coming out pretty soon, so get ready to put that up to Jokesta!! busy day to say the least lol.
replyReply | 3 props | propProp | trashTrash
hempsteadny9 months ago
I’m possessed by evil demons that torture me while I’m sleeping
I keep dreaming of death and I’m hearing people screaming
The devil’s spirit’s trapped inside me and I want it out
I’m on the couch bleeding to death in a haunted house
With both of my wrists slit, I’m lifted up in the air
And suspended in animation like someone’s holding me there
I feel somebody’s cold hands wrapping around my neck
While I choke on my own blood that I swallow and drown to death
But I found a breath and somehow managed to slip the clutches
Nearly blacking out from dizziness and head rushes
Tripping over OD’d bodies of dead lushes
Bloodstains paint the plush carpet like red blushes
Door’s open and close by themselves, books fly off shelves
Curtains catch fire, the house melts
My skin blisters and sticks together like twin sisters
The wind blows and shatters windows like ten twisters
Caught a piece of shrapnel in the Adam’s apple
Two cups of holy water and I’m looking at ‘em half full
But as soon as I go to touch ’em they turn into red rum
It got silent, then all these voices said
“Come follow me into the pits of Hell”
I heard ’em yell “Welcome to the Norman Bates Motel!”
I ring the bell for service and I was greeted by his mother
Covered in dry blood, head still dented from the shovel
I said I need a room so I could try to get some rest
She gave me the keys to the best suite and a bag of cess
And told me that’s just for starters, Satan’ll be in to see me later
To see if I’m interested in being partners

Eminem
replyReply | 5 props | propProp | trashTrash
phillyrap429 months ago
haha thats funny as hell
replyReply | 1 props | propProp | trashTrash
paullie099 months ago
Lmfao Eminems a fucking clown…Now i can luf at dis type of shit,no mre pretendin 4 Aldo bitch’s sake
replyReply | -4 props | propProp | trashTrash
datpiffinsider9 months ago
is that Em’s verse in Norman Bates Motel? lol
replyReply | 1 props | propProp | trashTrash
dooflinky9 months ago
they say “once a crackhead allways a crackhead”, eminem need to lay off the glass dick.
replyReply | -4 props | propProp | trashTrash
theplanesgotit9 months ago
youre an idiot.
2 props | propProp | trashTrash
secondson9 months ago
Only eminem can get away with this type of shit.
replyReply | 1 props | propProp | trashTrash
twoface9 months ago
SHIT man..dude used the voice again..but its dope nonetheless

the beat is hard as fuck, and if you listen to the lyrics..its also dope..em sounds straight psycho..haha damn

could have been better, but its a step above we made you..i still cant wait for the damn album..damn.
replyReply | 2 props | propProp | trashTrash
phillyrap429 months ago
i jus heard 3 am, damn its crazy, literally. he kinda uses the voice, but not really. its more for like a psychopathic effect its a creepy as song
replyReply | 2 props | propProp | trashTrash
phillyrap429 months ago
ass* song
1 props | propProp | trashTrash
phillyrap429 months ago
it kinda reminds me of somethin that coulda been off of the marshall mathers lp. im diggin it cant wait for relapse
2 props | propProp | trashTrash
puffinls9 months ago
doo flinky, get your shit str8, Em don’t fuck with the crack pipe. Listen to his songs.. your lambo has a cd player right you fraud? hahaha
replyReply | 3 props | propProp | trashTrash
puffinls9 months ago
3 am = that PIFFFFFFFFFFF
replyReply | 2 props | propProp | trashTrash
puffinls9 months ago
his wordplay is unbelievable and no1 will ever touch it. his shit is so original thats why EMs the best rapper alive. He don’t try to be some1 he not.
replyReply | 1 props | propProp | trashTrash
bws089 months ago
3am = ASSSSSSSSS…get of his dick the first 3 songs of the album suck cock
replyReply | 0 props | propProp | trashTrash
adolf9 months ago
that’s exactly what I’ve been saying!
2 props | propProp | trashTrash
jmot01079 months ago
yea they do… i kno em can do better.
1 props | propProp | trashTrash
youngjuan7579 months ago
lmao @ bws08. EM FELL OFF. WE GON C WAT DA ALBUM SOUND LIKE THO. PROLLY WACK. WE WILL C THO
replyReply | 2 props | propProp | trashTrash
harkeya19 months ago
YO THE NAMES, entellekt

GOOGLE ME AND SEE WHY MY MIXTAPE GOT 4 STARS FROM DATPIFF.COMWEEZEY AND DRAKE ON THE TAPE GET AT IT
replyReply | -3 props | propProp | trashTrash
hiphopfan4lyfe9 months ago
people seem 2 forget that crack a bottle was supposed to be on dr.dre fukin retards and umm that fukkin track 3am is hot!!!!!
replyReply | 3 props | propProp | trashTrash
justblaze089 months ago
man eminem been in rehab since 2006 thats why it took him so long to return
replyReply | 1 props | propProp | trashTrash
smokepiff4209 months ago
on some real shit em needs to listen to the slim shady LP and marshall mathers LP which he probly hasnt listened to in years and start writin those real and true songs that i can listen to over and over
replyReply | 4 props | propProp | trashTrash
jmot01079 months ago
^^cosign
1 props | propProp | trashTrash
badguy101proof9 months ago
Man Em you need to push yaself back cause you aint ready for 09,you got to much ring…i mean mic rust,u need to shake that shyt off and get back at it ,i cant fuck with that wack accent that aint you,we need that raw regular Em not this new guy you brought out in 09!!!!!!!!!!!!
replyReply | 1 props | propProp | trashTrash
mixtapemaster9 months ago
^^^^^^^^^^^^^^^^^^^^^^^^ semi true but ems first singles are always the slim shady songs then he comes with the heat dont worry the album will be hot. no one thought encore was going to be dope but it was.
p.s. anyone into torrent sites this one is having free signups

if anyone is into torrent sites this one is having free signups

http://www.midnight-scene.com/redir.php?url=http://www.midnight-scene.com/
replyReply | 1 props | propProp | trashTrash
rscrbc9 months ago
The two songs are not Stan’s, The Real Slim Shady’s, or Sing for a Moment’s; but I’m not going to lie and say they haven’t gotten any plays from me. Hopefully, his third one will be on point—no accent/odd flow.
replyReply | 1 props | propProp | trashTrash
evile9 months ago
All these fucked up expectations are gonna kill yall when RELAPSE drops…
replyReply | 1 props | propProp | trashTrash
 
 
 
 

Login or register to add a comment Login or register to add a comment

Create a new account or login to join in the conversation on Defsounds. You'll also be able to write blog posts, and interact with other community members.