In honor of his comeback Hip Hop mogul Diddy has decided to change his name to Swag for a week, he even went as far to changing his twitter name from IamDiddy to IamSwag, check out the video [twitter=iamswag]Swag[/twitter] released explaining the name change.

“I decided that I’m gonna change my name for a week in honor of my comeback. I’ve gone as Puff, Puffy, Puff Daddy, P. Diddy, Diddy, King Combs – my real name is Sean Combs – and for a week, this week only, you can call me by my new name: Swag.”