Pharrell has started a new label, I Am Other, and Odd Futures front-man  Tyler, The Creator is the first artist signed to the imprint.

Pharrell gave a statement on the new situation:

“They’re not getting the recognition in the mainstream media, but in the digital world they dominate – the 16-, 17-, 18-year-old virtuosos all over the world coming out of nowhere and just taking stake in their position. The Others are multifaceted, pro-active people who live outside the box and aren’t confined by categories.”

As P speaks on the imprint he says:

“I Am Other is aimed at launching a generation of self-motivated, Internet-savvy musical talent.”

Def Sounds will keep you updated as the deal specifics are revealed.


Tyler took to twitter, and claims the deal with Pharrell is not happening. Check the tweets below.