Tito Lopez sits down with the Muve Music team at The Lodge during SXSW to talk about how he got his deal with Capitol Records, his venting sessions and the new video for Mama Proud and more.

“What got me a deal was living and breathing music, I don’t do it as a job. I would be in my bedroom and just cut on a beat and just vent, and normally they call those freestyles. If my aunt passed away, I rap about that; if I lost my job, I rap about that. Those were just called the ‘Venting Sessions.’”

In the below clip, Tito announces his deal to the crowd at SXSW.