As Def Sounds previously reported, as a result of petitions and protests from anti-sexism group UltraViolet demanding that Rick Ross be dropped from his endorsement deal with Reebok over date rape lyrics on the song “U.O.E.N.O,” the women’s rights group got their wish, and Reebok has cut all ties with the Miami rapper.
- Previous: Reebok Drops Rick Ross
At the time of the initial report, Reebok gave a statement on dropping Ross:
Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. They added: While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.
Now, new details have come to light revealing that Rick Ross stands to lose up to $5 million from Reebok as a result of being dropped over his date rape lyrics on the song “U.O.E.N.O.”
As reported by TMZ, sources close to Rick Ross say the Miami rapper will lose between $3.5 million and $5 million over his lost endorsement deal. The source also noted that Rozay was getting a check each time he wore the shoes.
The source also told the publication that Ross feels bitter and betrayed over the situation, and he believed that he was owed a second chance to represent the Athletic company.
As of press time, neither Reebok nor Rick Ross have addressed the financial terms of their forfeited deal.