As it was reported yesterday, Reebok cut all ties with Rick Ross as they have dropped the MMG rapper from his endorsement deal with their company. Now, after already given two seemingly half-hearted apologies, Rick Ross tries to save face as he has issued another apology over his date rape lyrics on the song “U.O.E.N.O.”

Read Rick Ross’ apology below:

Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.

On top of his apology, Ross took to Twitter and thanked Reebok for their hard work over the past year, and wished them continued success.

View the tweet from Rick Ross below: