Producer Pharrell Williams is putting in time on his Billionaire Boys Club clothing line lately, preparing for the upcoming release of their winter BBC line, which will serve as an ode to the American farmer-look.

In an interview with MTV News, Pharrell spoke about the plans. “One of the things that we’re doing for next winter with BBC is the wealth farm. Just because the farm life is a very important part of American tapestry, but it’s often overlooked and easily discounted. We always say wealth is of the heart and the mind and not of the pocket, we sorta wanted to bring that back to the farmlands and the various people who are responsible for keeping us alive food-wise.”

Williams also spoke about his book, “Places And Spaces I’ve Been,” stating, “It was a tough decision because I’ve worked with so many people. I mean, at the end of the day we sort of just elected to go with what made the most sense. And certainly Karl Lagerfeld was very instrumental and we were allowed to put his photo of him wearing BBC in the book. A lot of great favors were given to me and I’m very thankful.”

Check out the full story online at