Unfortunately, we have yet another death to report. Details are still coming in, but it has been confirmed by various hip hop artists that Jonas Bevacqua, visionary entrepreneur and founder of the LRG fashion brand, was found dead yesterday in his Laguna Beach, California home. He was only 34 years old.

The LRG brand has ties to the fashion industry, with artists such as Raekwon,  Just Blaze and Alchemist among the artists who have appeared in LRG ads.

The LRG company website posted the following statement regarding Jonas’ passing:

“Jonas was a mentor to an astonishing group of creative individuals at LRG who will carry his vision for many years to come.”

Bevacqua is survived by his fiancé, a son, seven siblings and his mother and father, according to the company’s website.

According to the Orange County coroner’s office, the cause of death was under investigation, but there are no signs of foul play at this time.

Here’s what people are tweeting about Jonas Bevacqua: