Lil Wayne continues to build up his portfolio as the YMCMB rapper has partnered with Wize&Ope, a Parisian watch and accessories company, while becoming a major shareholder in the company, and was also named brand ambassador.

Earlier this week before a show as part of his European tour, Lil Wayne made an appearance at Wize&Ope’s flagship store in Paris, France, and it was revealed that he has invested in the watch and accessory company and also that he will serve as the U.S. brand ambassador.

In a press release, Wayne addressed his new partnership with Wize&Ope’s:

My personal style, as well as my everyday lifestyle, has always been about individuality and being open minded.

Weezy added:

I was drawn to wize&ope because of their amazing design, fresh packaging and their support of individuality. I’m excited to bring wize&ope watches stateside and inspire their future collections.

As of this time, Wize&Ope watches and accessories are only available in Europe and Asia, but that will change as the company is slated to launch their products in North America in the first quarter of 2014.

You can view some photos of Lil Wayne’s appearance at Wize&Ope’s flagship store in Paris, France, this past Tuesday, October 15th, below: