As Def Sounds reported back in October, after reports of two separate incidents in which two young African American consumers were racially profiled and then questioned by the NYPD as suspects of credit card fraud after making large dollar purchases at Barney’s flagship store in NYC, the masses came down on Jay-Z for his partnership with the store to release his “BNY SCC” holiday collection, and started a petition demanding for him to cancel the partnership over the stores discrimination.
At the time of the initial report, Jay-Z released a statement on his collaboration with Barney’s and fired back at his critics for coming down on him, while stating The Shawn Carter Foundation would be receiving 25% of all sales from the collaboration with 10% of all sales generated in the store on November 20th and an additional donation from Barneys would be going to help individuals facing socio-economic hardships to help further their education at institutions of higher learning. Hov also stated that his plan was born out of creativity and charity, not profit while standing his ground and saying the holiday collection would still be released as he waits on facts and findings of investigations launched regarding the racial profiling by the company.
Now, just about 3-weeks later, Jay still plans to release the holiday collection, but under certain conditions addressed in a new press release as he still awaits the facts regarding the racial profiling claims that have yet to become available.
While he awaits the findings and outcome to be made available, Jay-Z revealed that he has agreed to move forward with the launch of the “BNY SCC” collection under the condition that he has a leadership role and seat on a council specifically convened to deal with the issue of racial profiling. Also, instead of the 25% his Foundation was going to receive, it will now receive 100% of the profits and that will be given, as noted above, to help individuals facing socio-economic hardships to help further their education at institutions of higher learning.
Read Jay-Z’s latest press release, via Life+Times, addressing his partnership with Barney’s and the conditions he set for the joint venture to move forward:
In the past several weeks two separate investigations were launched as a result of the wrongful detention of Trayon Christian and Kayla Phillips. My team has been privy to the status of the Barneys third party consultant investigation. In continuing our research, we also contacted the New York State Attorney General’s office for the status of their investigation into both Barneys and Macy’s. Those findings are not yet available.
While I await the findings of the Attorney General’s Office, I have agreed to move forward with the launch of BNY SCC collection under the condition that I have a leadership role and seat on a council specifically convened to deal with the issue of racial profiling. I am in a unique position to use my voice to affect change to this disturbing issue. The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on.
As I previously stated, the collaboration with Barneys has always been about giving and The Shawn Carter Foundation. From this collection, the Foundation will receive not only 25% of sales, it will now receive the additional 75% of Barneys’ sales, totalling 100% of all sales from BNY SCC. Along with 100% of sales from the collaboration, the Foundation will receive an additional 10% of all retail sales from Barneys New York stores nationwide and Barneys.com on November 20th. – Shawn “JAY Z” Carter
Jay-Z’s “BNY SCC” holiday collection will be available at Barneys New York stores and Barneys.com starting this Wednesday, November 20th.