Defsounds

"My management brought it to me and explained the initial idea and the message behind it and I was all for it," Drake explained. "The campaign is really about creativity through music and film and promotes fresh thinking and originality."

Drake believes Sprite picked him because of his potential.

"I guess they recognized my potential based off what has happened with my music career in the last year." Drake said. "I think it's a great thing to be responsible, in a way, for exciting young kids."

Drake also recalled how it was when they shot the commercial.

“The day we were shooting they had generic extras in this beautiful set they had created. I told them, ‘look, honestly, this is not really how I record. My recording sessions don’t look like a part —we actually come to work’,” says Drake. “To make it a genuine studio moment I asked if 40 and Boy Wonder could be a part of it— they are key elements behind my creative process. To have all three of us in the commercial was a glorious moment for me.”

Shouts to Nah Right for the commercial.